Getintent capabilities | Digital out-of-home

Digital out-of-home

Take advantage of digital advertising in venues and public spaces. Maximize out-of-home ads with real-time capabilities to target audience on-the-go. 

What is DOOH?

Digital out-of-home

Refers to digital advertising distributed in venues and public spaces, both indoors and outdoors.

Ad formats
  • Video
  • Animated banners
  • Interactive banners
Targeting
  • Geo
  • Date
  • Time
  • Weather
  • Points of sale
DOOH spending on the rise

The DOOH market, valued at $12.52 billion in 2016, is expected to reach $26.21 billion by 2023.

Digital outdoor

Billboards of different sizes placed in highways and other public spaces

 

 

Digital indoor

Displays at shopping malls, restaurants, banks, service stations

 

 

Why DOOH?

  • Location: extensive reach in crowded places, placement in the checkout area, proximity to the product or service

  • Reduced risk of fraud

  • Immune to ad blocking

  • Targeting by attributes

  • Better viewability, higher completion rates