Dynamic creative optimization for a video campaign
Learn how retargeting video campaigns with dynamic creative optimization helped to drive more registrations for an e-commerce website
US-based advertising agency
Drive more registrations for an e-commerce website
Video creatives show higher CR but have high production cost and no dynamic optimization
Retargeting video campaigns with dynamic creative optimization. Getintent built a video creative using static images with automatic optimization based on client's data feed.
17% more registrations compared to standard creative retargeting
First of all, we were impressed by the quality of the video creative. It looked like a real video, but was made with static images only. Secondly, some elements of the creatives were changing based on our feed data, which improved CR by 17%.