Getintent case study | Dynamic creative optimization for a video campaign

Dynamic creative optimization for a video campaign

 

Learn how retargeting video campaigns with dynamic creative optimization helped to drive more registrations for an e-commerce website

Client

US-based advertising agency

Goal

Drive more registrations for an e-commerce website

Problem

Video creatives show higher CR but have high production cost and no dynamic optimization 

Solution

Retargeting video campaigns with dynamic creative optimization. Getintent built a video creative using static images with automatic optimization based on client's data feed. 

Results

17% more registrations compared to standard creative retargeting

Client’s feedback

First of all, we were impressed by the quality of the video creative. It looked like a real video, but was made with static images only. Secondly, some elements of the creatives were changing based on our feed data, which improved CR by 17%.