Getintent case study | Best AI for programmatic video campaigns

Getintent AI for video

This is how Getintent’s viewability and conversion rate optimization helped to increase view rate by 2.5x while decreasing CPA by 50%

Client

US-based advertising agency

Goal

Simultaneous optimization of viewability and conversation rate (users with more than 3 page views)

Problem

No platform offered a one-stop solution for both serving a campaign to highly viewable placements graded by a 3rd party while improving conversions also awarded by a separate 3rd party

Solution

Getintent built out a way to run campaigns, buying off a vCPM while still optimizing to a conversion point

Results

Campaign view rate rose to 80% while CPA fell 50%

Client’s feedback

Getintent provides a unique combination of a programmatic delivery platform and technology innovation. The AI allows us to optimize video campaigns to high viewability benchmarks while delivering on strictly defined KPIs. The interface is very flexible and dynamic reporting provides full transparency and allows us to analyze the data quickly, saving and improving results.