Getintent case study | Weather triggers for programmatic campaigns

Weather triggers for programmatic campaigns

A story about how running dynamically updated ads that leverage weather conditions helped the ski resort to sell more tickets

Client

US-based advertising agency

Goal

Sell more tickets to a ski resort

Problem

Manual monitoring of weather conditions at the ski resort and turning campaigns on and off

Solution

Getintent runs dynamically updated ads that leverage weather conditions in any location. Campaigns were automatically launched based on perfect weather conditions at the ski resort. Weather conditions were updated in nearly real time via API connection with weather forecast services.

Results

12% more tickets sold compared to manual campaign managing

Client’s feedback

Using Getintent's weather trigger feature, having the ability to automatically turn on or off artwork that relates to seasonal conditions helped drive more user engagement. It was very easy to run our snow creatives when snow or wintery conditions were in the forecast, and switch back to our brand creatives when it was not. This data allowed us to optimize our pacing and delivery accordingly, lowering overall CPA.