Plan effective and scalable ad campaigns that reach your most valuable audiences. Set up parameters and select targeting tactics to fit with your digital advertising strategy and budget.
Available inventory estimate
Check how many ad impressions are available for your campaign in real-time, avoid overbooking or underselling.
Bid price recommendations
Take advantage of bid competition overview and get insights on recommended CPM and CPC.
Get an outlook of how changing your targeting settings affects your available inventory and ad spend.
Limit duplication and unnecessary escalation of media spend, identify optimal frequencies for your strategies.
Evaluate performance benchmarks across all campaigns historically run on the platform to make better decisions.
Full transparency over inventory, data assets and how your programmatic strategies are being executed.