Getintent AI for video
This is how Getintent’s viewability and conversion rate optimization helped to increase view rate by 2.5x while decreasing CPA by 50%
US-based advertising agency
Simultaneous optimization of viewability and conversation rate (users with more than 3 page views)
No platform offered a one-stop solution for both serving a campaign to highly viewable placements graded by a 3rd party while improving conversions also awarded by a separate 3rd party
Getintent built out a way to run campaigns, buying off a vCPM while still optimizing to a conversion point
Campaign view rate rose to 80% while CPA fell 50%
Getintent provides a unique combination of a programmatic delivery platform and technology innovation. The AI allows us to optimize video campaigns to high viewability benchmarks while delivering on strictly defined KPIs. The interface is very flexible and dynamic reporting provides full transparency and allows us to analyze the data quickly, saving and improving results.