Weather triggers for programmatic campaigns
A story about how running dynamically updated ads that leverage weather conditions helped the ski resort to sell more tickets
US-based advertising agency
Sell more tickets to a ski resort
Manual monitoring of weather conditions at the ski resort and turning campaigns on and off
Getintent runs dynamically updated ads that leverage weather conditions in any location. Campaigns were automatically launched based on perfect weather conditions at the ski resort. Weather conditions were updated in nearly real time via API connection with weather forecast services.
12% more tickets sold compared to manual campaign managing
Using Getintent’s weather trigger feature, having the ability to automatically turn on or off artwork that relates to seasonal conditions helped drive more user engagement. It was very easy to run our snow creatives when snow or wintery conditions were in the forecast, and switch back to our brand creatives when it was not. This data allowed us to optimize our pacing and delivery accordingly, lowering overall CPA.