Brand safety and fraud detection

Getintent draws on proprietary self-learning fraud detection algorithms and integrations with key industry verification services to ensure valid traffic and protect your media budgets against malware and other threats, delivering robust prebid and post-campaign ad quality metrics and reliable measurement.

AI-powered antifraud algorithms are ever-evolving, constantly learning from historical performance data pulled from all ad campaigns.

Multilevel self-learning antifraud algorithms ensure brand safety

Post-campaign

verification on demand

Prebid

AI-based real-time fraud detection algorithms
Automatically updated blacklists based on historical dataх
Advertiser-specific blacklists and contextual limitations

Key features

Viewability

We offer vCPM as a charge metric, so you do not have to pay for impressions that do not align with the agreed viewability threshold.
Brand safety

We maintain a variety of filters and review contextual placements and keywords to ensure your ads appear only among the content you find appropriate.
Fraud prevention

We expand our proprietary antifraud arsenal by integrating with top third-party verification providers like Adloox to eliminate suspicious traffic.
Domain spoofing protection

Getintent has the built-in ads.txt filter to verify that the supply you purchase is the supply offered.